When someone has been arrested or is under criminal investigation, that person needs a criminal defense lawyer. They need help and they need it right now! How will that person, their friend or a family member locate the right criminal defense attorney that could help their specific situation?
If your law firm has a strong Internet presence, you have a far greater chance of being contacted than the lawyer who relies on word of mouth or a chance yellow pages search. A friend of someone arrested in the middle of the night for a DUI or an executive that needs representation for a sex crime will not go and ask for a referral. They simply will go and look themselves for a right representation.
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There are many areas within criminal law and if you have a criminal defense practice, your Web site should focus on those areas where you want to attract clients.
- What are the types of cases you prefer handling? Your Web site should focus on those criminal defense cases you would like to concentrate on. You may decide to focus on areas where you have the most experience or those that are best suited to your own goals. Are you looking to bring a lot of volume cases such as DUI or are you looking to handle more complex high-end criminal defense cases?
- Do you want to expand into additional areas? Your FindLaw Web site is also an opportunity to expand your practice and build business by broadening your criminal defense practice.
- Be specific about the criminal defense areas you handle. Potential clients want to know that you have the ability to handle their particular case. Someone accused of a sex crime, for example, needs to know you handle such cases. Do you have a lot of experience with DUI or traffic violations or domestic violence? Have you handled complex white collar crime cases? By being specific, you also enhance the search value of your site.
- What are your clients most concerned about? Are they worried about going to jail? Are they concerned about their future? Do they need a lawyer who can be discreet in high-profile cases? By talking about those concerns on your Web site, potential clients can feel more confident about calling you.
- Who is most likely to contact you? Often, the person arrested may call. But you also may be contacted by a parent or spouse, a sibling or friend. Your Web site should speak to all of them. In the South Florida area, you may also have calls from out-of-state clients who were arrested when visiting the area and South Florida is visited by thousands on the regular basis. Late night open bars and dance clubs, casinos and adult entertainment – these are all just a few examples of basis for a potential criminal defense case.
The FindLaw creative team — your writer, designer, and search engine marketing consultant — can take your answers to these and other questions to create a Web site that reaches your potential clients.
Yana Yarovaya consults with law firms in North Dade and Broward Counties including Downtown Fort Lauderdale area. On our testimonials page, learn more about how her customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.
