Writing Your Website

Effective Marketing Copy

Converting Visitors to Potential Clients

What type of law do you practice? How many practice areas? What geographical locations do you cover? What makes you different from an attorney down the street and why should a potential client call you? These are essential questions that your FindLaw marketing copywriter will answer on every page of your Web site.

Writing a website is a challenging task. It is not like a brochure or a book with a cover and pages presented in a specific order. There is no way of knowing which page of your Web site will be visited first, so we will make sure every page precisely presents your law firm's services and capabilities, guides visitors through your site, and gives potential clients an opportunity to contact you.

Contact FindLaw legal marketing consultant Yana Yarovaya for a 40-minute free consultation – (305) 528 - 9007

When you talk with legal marketing consultant Yana Yarovaya, she will suggest a legal marketing solution tailored to your law firm's specific needs. On your initial call with our FindLaw creative team, we will discuss that plan and gather information to use in writing about your law firm.

• Your FindLaw marketing copywriter will ask you questions so that we can better know your law firm and write content tailored to you and your potential clients.
• You are different from any other lawyer — even those who practice in the same areas of law that you do. What are your strengths? What do your clients appreciate about your law firm? What special services do your offer? That information can be the foundation for marketing copy that persuades a site visitor to contact you.
• We will assure that the Internet search terms your potential clients will most likely use are present throughout every page of your Web site. Your search engine marketing consultant and writer will work together to integrate those terms into your marketing copy.
• Your writer and FindLaw designer will work together to assure that your marketing messages are highly visible to site visitors.

Yana Yarovaya consults with law firms in North Dade and Broward County including Downtown Fort Lauderdale area. On our testimonials page, learn more about how her customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.